The Seasons of Work

 

The Season Cycles of Employment

I’m off again. It’s the last day of my dwindling vacation time for 2023. I’ll go in tomorrow (Friday) and come back again Tuesday to a New Year. Already I’m remembering the cycles of work: early, middle and late year responsibilities. Most jobs have a seasonal rhythm to them, despite peripheral changes in the underlying business. Ours runs alongside that of the school year. For me it’s busy summers and slow autumns. Winter picks up again with baseball uniform sales. Baseball keeps me almost as busy as football uniforms in the summer. Where football is concerned with large groups, baseball is all about individual teams. I handle a lot more teams but they’re each significantly smaller. I prefer baseball.

The Update

We’ll have a new wrinkle to deal with this year. Our software system that’s kept us afloat is getting old. Actually it was old 5 years ago, now it’s ancient. Medium sized companies have mostly moved to cloud based software for their operational needs. Our industry (sporting goods) isn’t known for its first mover status on new technology. Normally that’s not a big deal, but eventually legacy systems become a liability for keeping pace with new business. On site servers, choked with information take longer to load, glitch out more frequently and generally don’t work well newer payment systems.

Like most things, software is a giant expense. We’re finally ready to set it up. I remember the last big software update we did as a company. There are few things as horrible as transitioning your entire company to a new platform. Being sued in civil court and losing hundreds of thousands in net worth comes to mind. Surgeries that keep you in bed for months, skin diseases and 3^rd degree burns are all worse, but not much else.

The Grind

 New software implementation is a grind because no one is sure when a steady process will return to business life. Learning, unlearning and re-learning gobble up most of the early days. Reports look different, as do accounting sections, item lists and costs. As painful as it is, we need to get it done or be in real trouble come summer. Summer is our busiest time because fall season sports all begin at the start of school.  

When the high schools are on break, we’re working harder than ever. Doing an update at the beginning of the year is the best idea. Of course, it also means we’ll have to count the inventory before going live. Inventory gets done at the beginning of the year anyway. This is another piece of the cyclical nature of work. I’ve been with the same company for 15 years. In today’s marketplace that’s unusual. I’m not sure what the average time spent with a company is on a national basis. My instinct on this is purely anecdotal. It’s not unusual for the guys I work with. A handful have been there over 20 years and another few are like me, more than 12 years and counting. Certainly I’ve seen the business change from when I started, but the essentials of this industry are consistent.

We used to have a much bigger retail presence. Before Dicks Sporting Goods moved into the area our operation was 75% larger. But Amazon blew up, Dicks moved in and our interest in selling what customers could get elsewhere fell dramatically. Besides, we didn’t sell as much as we bought. That’s never a good thing. At least we had a yearly tent sale to clear out the excess goods at a discount. We don’t have the space for that anymore. That’s one big change that didn’t repeat itself when we moved into our current home in 2020. The second big change is my job description.

The Versatility

Officially I’m the retail manager, unofficially I pull orders, answer sales calls, order letter jackets and float around helping where I can. I like it better than managing a busy retail store only. Everyone should do retail at some time in their career however. The experience you get from customer service is invaluable. You have to present yourself as helpful at all times, even when you don’t feel like it. That means you must smile, listen and recommend. A lot of people struggle with this. Pop into a Burger King sometime and tell me the cashier is excited to greet you. Nothing again Burger King but you don’t have to look hard to find awful service. It’s difficult to put your attitude on the shelf and be helpful. It’s assumed that retail is easy, but it’s not easy to do right.

Conclusion

At a certain point we all burn out on retail though. After the new software install we’ll all get used to a new seasonal cycle again. Not completely different of course but slightly. Our focus has already shifted from order taking and shipping to an online ordering model. In a few years I imagine the online stores will take the larger share of financials. Maybe then we can downsize the warehouse a bit. 

The seasonal cycles remain the same even when the work looks different. The change in sporting goods reflects the changes in the overall economy over the last 15 years. Web stores will remain the most popular way to buy for both players and institutions. Can’t wait to see what the next 5 years will bring.