NFL Protests: An Exercise in Selfishness

This is the second time I’ve written about Colin Kaepernick. The scenario last year really pissed me off for two reasons. First, non-political events are being dragged into the political realm like a calf to a butcher. Sports is one of those areas, especially football. Second, because refusing to acknowledge the anthem and to bring attention to oneself is so unfair it should be met with scorn and derision for everyone engaging in it. What does the flag (and the anthem) have to do with your particular political grievance? 

Under this logic, any player with ANY political complaint could sit during the anthem. Don’t like immigration? Have a seat. Income tax too high? Too low? Protest the flag. Don’t have enough health care? Take a knee.

This is silly and gets us nowhere except at each other’s throats because the protest is out of bounds.  

I just read a story about some NYC cops who support Colin Kaepernick and his anti-flag demonstration that caused such a fuss last year. The Giants were thinking about bringing him into camp this year as a backup to Eli Manning. Because of the hate mail and pressure they decided against it ultimately. This has been the case with a few other teams, Baltimore to be specific. I don’t want to open the Kaepernick can of worms again but the guy plays in a league with pretty strict policies on everything from off the field behavior to dress code. They didn’t try to stop him from ‘demonstrating’ and sounding like an ass whenever he spoke. He got what he wanted. Now he’s ostracized and he doesn’t like it. He is reaping the rewards of a conscious decision he made and explained to all football fans who frankly didn’t want to hear it.

Some players are going on record saying he should be on a team. Or that he was treated unfairly. The argument usually is the player is being denied some ‘right’ to speak or demonstrate. Using the flag as a prop for your personal grievance is the lowest form of dissent and he should have known it. I can’t imagine doing that in a foreign country with genuine human or religious rights violations. The flag IS the country, good or bad. When supporters of Colin act surprised at the hatred from fans it proves they don’t get it. There are so many high profile ways to bring attention to political issues. Join a group. Start a group. Call a reporter and bloviate about the state of country. Give money to a campaign or cause.  Kneeling for the anthem or holding up a fist is cheap and dirty.

 It’s using a platform that isn’t yours for a cause that isn’t relevant to the game.

There still seems to be some question as to why NFL football fans write letters and react angrily to Colin Kaepernick and I think sports media needs a lesson in why this is. I hear radio hosts comparing Kap’s ‘sins’ to ‘sins of other athletes, drug possession, spousal abuse, drinking and driving, they like to weigh one versus the other. But not standing for the national anthem isn’t a moral failing or poor decision at a night club like a lot of other player misdeeds. There isn’t a scale for this kind of thing. He made a statement on a platform that wasn’t open to him. He stormed into our house, put his cleats on the furniture, and pissed on the floor. Then he shared his thoughts on America as a racist country (the country he makes a lot of money in) and why it must change. He also insisted on ‘doing his part’ by not standing for the anthem, an unrelated act to either cops or the country’s founding.

He is reviled, not because of his views but because he chooses the wrong venue to share them, especially in settings where they aren’t wanted. We’re all upset when our team’s star athlete gets caught with drugs or pulled over for drunk driving. They’ve let everyone down including teammates and fans, family and friends. Ultimately we forgive them when they get on track and make it right. Kaepernick didn’t just offend our sense of liberty and patriotism though. He didn’t tell us something awful, about the country, we weren’t prepared to hear. He didn’t ‘expose our inner racism’ or highlight the unfairness in the system. He didn’t bring attention to anything other than his own fruitless crusade. He stole the attention due the flag and all it represents—liberty, freedom, heroism for his own childish ends. He willfully and spitefully insisted that his on-field rebellion was linked because of cops killing blacks.

He has succeeded in one way. Other players are now sitting during the anthem. They took the most outrageous and beside the point effort toward attention. This is why I think they’re just malcontents. There are countless ways to voice opposition as stated before. Platforms exist for this type of ‘anti’ activism. When it starts bleeding into sports, a traditionally non-political sphere, people feel cheated. They write letters demanding the owner of their favorite team reject Colin. They call the headquarters and yell at the phone operators, they call radio shows and voice displeasure. If left wing activist groups behind Kaepernick thought this was a good idea they’ve been proven wrong, very wrong.

I don’t want to boycott the NFL or turn off the games over this non-sense but if I have to I will. This politicizing of everything needs to stop and I don’t pretend to know where to begin. If support for Kaepernick grows and color commentators feel the need to remark on protests, show the sitting players, or remind the audience of the on-going debate. I’ll tune out. It’s actually getting easier for me to turn off shows I find objectionable. It’s easier than getting angry all the time. I’ll just deny them the one thing they crave, attention. 

Risky Business

I used to love playing Texas Hold ‘em with friends in the student apartments when I was in college. I learned something about gambling and the risky nature of betting money. I’m not good at it. I try to cautiously gamble, which is impossible, and carefully wager money. One of my friends use to say he could read my ‘tells’ easier than most. “Really?" I said. "What do I do that makes you know the kind of cards I’m holding.”

“Easy.” He said. “You’re cheap with fake money the same as with real money. You only make large bets when you’re holding sure winners like Aces or Kings.” I tried to argue but he had me. Some people can’t hide their tells. I haven’t played cards much since then. I tried overcompensating for a while by being reckless, bluffing a lot and losing quicker. I never really enjoyed it anyway. 

I’m risk averse on most things and card games are no different.  

 Gambling for poker chips is a poor measure for determining a person’s risk aversion. Individuals have different levels of risk tolerance for important things in life. I never cared about winning poker chips so I didn’t work hard at it, content to manage it comfortably and stay in the game. This might seem a little backwards. Why wouldn’t I play careless with worthless chips and bet heavy with small cards or risk it all on a bluff? Because I didn’t value winning at poker, I valued the experience of being with friends. The reward was fun, not winning.

At some point the scales tip though and the reward IS worth the risk. This is true of everyone at some point in life. It isn’t as easy as we pretend though.  We all have a risky, wager it all mentality for the right kind of reward. So what is it that turns you into a risk seeking Vegas high roller? Is it job freedom or romance, maybe a hobby?

 Figuring out what might take the better part of life.

Some people are easier than others. Professional athletes want to win and their competitiveness sometimes leads to taking performance enhancing drugs to get a slight edge. Their reward is winning medals or signing big contracts but the competition is incredibly tight so they risk getting caught and having their name destroyed. If it wasn’t worth it they wouldn’t keep doing it. Of course not all do it, but cheating at such high stakes is not unusual. They establish the reward and determine the risk. 

 Most people face the risk/reward paradox at some point in life. Some can navigate the high stakes real better than others. Day traders and commission salesman come out on the competitive side while government workers and salaried employees stay on the safe side. Most of us land somewhere between those careers on a graph, depending on our personal risk tolerance, our comfortability taking chances.

At some point in life all of us take an uncomfortable risk (or should), a step further than we intended. A step we aren’t sure about but that feels right regardless. People who start businesses know this feeling well. The strength required to make a company profitable is superhuman at times and demands regular overtime hours. From hiring honest, loyal workers to keeping customers happy and (hopefully) coming back takes an individual who knows risk. There aren’t guarantees for success and the statistics are against new ventures. Persistence and guts make the difference when talent falls short. 

Small business is not for the faint of heart yet countless people do it because the risk for them is worth the reward. Ask a business owner why they take on the burdens of running it and they’re likely to say something like, “I get to be the boss.” Or “My kids will have something of their own”. Maybe “I love the job, I am good at it.” “I make more money going it alone than working for someone else.”

Different reasons and different rewards but each one figured out the particular scale tipper and went ‘all in’. Some figure it out early in life and others much later. We all have it though and in most major points in life (career, marriage, finance) the scale tips and we make a bet.

As for cards, I just can’t do it anymore. I never enjoyed it much anyway and losing any amount of money is just too painful. Besides after this article everyone knows my ‘tell’. How can I possibly go on?

Marketing Subjects

Convincing people to buy anything is tough. From sales pitches about fear and safety to prideful notions of about ‘sexy’ and ‘powerful’ most of it has been tried before. The successful brands understand how visual cues and pattern recognition trigger wants and needs. 

I remember shopping in a trendy part of Shanghai. The brick road that ran between the glass storefronts was full of venders standing behind temporary stalls. From comic books and cologne to DVDs and fried candy it was a buffet for the senses. This wasn’t one of those markets where you argue with the stall owner over the price of a fake North Face jacket or pick the best looking imitation Rolex. This was a legit shopping experience although the dodgy types were around trying to sell knockoffs to anyone who could be pulled away.

 A lot of the retail stores would look right at home in any major city’s shopping district. One particular store had a display like a wooden book shelf full of square shelves with t-shirts from floor to ceiling folded neatly. It covered the entire side of wall. Much of it was too high for the clerk to reach without a wheeled ladder, again like in a bookstore. I couldn’t look away. It was beautiful. Every imaginable color of shirt perfectly sorted and identical in pile size to the one on each side of it, not to mention above and below. If you stood back, way back, it resembled a rack of those little paint swatches you get at Lowes. It was a freaking wall of cotton t-shirts why should I care about the display?

“Of course I’ll buy one! How about the purple one at the top, someone get the man a ladder! Get a red one too.”

I don’t think I connected it at the time but the impressive display was the point. Our eyes are attracted to symmetry and color. A corporate research team probably figured out the most efficient way to bring attention to their product (This was a chain retailer). By using recognizable shapes and colors they tricked me into buying stuff, the essence of marketing. The t-shirt display in Shanghai was one example of marketing on steroids, or maybe just an updated version of a proven sales tactic. Show the goods, highlight, display, demonstrate.

 Most of us can think of a time when something on a store shelf got our attention or a showy product feature impossible to ignore. It’s the phycology of selling. I want to know what attracts the human eye to product, ordinary boring stuff like cotton shirts that most people would look at unless displayed in an attention grabbing way. This isn’t just intellectual curiosity. I’ve worked retail for a lot of years and in many cases had to set up displays for stuff no one seemed to want.

Two solid rules to selling,  People love ‘cute’ and demonstrations bring audience. 

We used to have miniature baseball bags complete with functional zippers and garish brands splashed across the sides. The tiny wheels rolled like carry on luggage across tile floor, I demonstrated a few times. The marketing idea being a tiny version of the real thing is the best way to show it. Outdoor retailers do this with tents. They were only props though. Problem is the props didn’t work like the props should. Customers were interested in the mini bags instead of the actual ones.

Customer: “How much for the little duffles?”

Me: “Sorry they're just displays, can’t sell em”

Customer: “I just want one, the yellow one?”

Me: “Yeah, I not supposed to sell them either as a set or individually”

Customer: “What are you going do with em after the season, you won’t need the display?”

Me: “Don’t know…probably sell them”

Customer: sarcastically “Yeah thanks!”

Those types of conversations happened almost daily over those stupid little bags. I don’t remember selling too many of the real ones. People just wanted the ‘cute’ ones.

Another thing people like is demonstrations. A product you can show is a product you can sell. We had a putty type material that solidified when hit. You could knead the raw stuff in your hands like Play-Doh. The putty substance company put it in rib protectors for football players and girdles for hip and thigh protection. It was expensive but worked great and we got to demonstrate how protective it was by slamming a helmet on our hand with nothing but a rib shirt between the hand and the helmet. Best part was it made a huge banging noise when we attempted to show how protect-ant the material was. Imagine the thunk--thunk of a slamming football helmet on a counter and you’ve got it. People stopped what they were doing and ambled over the watch the eager salesman mash his hand under a swinging helmet. It mostly worked...mostly. A really enthusiastic smash would still get through. Course you had to play it off like “Pain? What pain?” and hope no one noticed the red throbbing hand. I had plenty of training for this growing up with brothers. Any show of emotion during an arm punching contest was a sure looser.

 I learned how to smile through the pain, tears below the surface.

Ever been to a public event or busy shopping district and noticed kids break dancing? Watched a chef show off some new knives at a grocery store at a makeshift kitchen between the cereal and soap isles? The crowds gather because something out of the ordinary is happening. Some form of entertainment is happening NOW. It’s seemingly spontaneous and demanding. No matter how amateur or silly the show we all want to watch. We love distraction. Best of all, distraction helps to sell when done right.

 The classic example of marketing distraction was Nike at the Olympic Games in Atlanta. Reebok owned the rights to officially use the Olympic trademark and outfit athletes in their gear. Nike managed to set up a giant logo (how is that legal?) outside the athlete’s village so when cameras panned over the facilities a massive swoosh loomed large on TV screens. They also got Michael Johnson to wear a pair of bright gold running spikes in his winning event. They made a lot of enemies for their “ambush” style but nobody could have pulled it off like Nike.

I guess we are all subject to distracting advertising and bright attention grabbing displays. I try to remember it before shopping for t-shirts.