Whenever I struggle to write something I go back to what has
worked for me in the past. Especially when I hate everything I put down on the
page. This isn’t a new thing for me of course. It happens on occasion. I get
blocked by either too many ideas or none at all. The ‘too many’ side of the
coin usually means I have some germ of a thought that might work for a blog
post. The blog website is always in the back of my mind. These ‘germs’ only get
started growing before I smother them in the soil like an invasive weed. Last
night I started on about corporate morality or some such thing. It’s an idea
that just didn’t work. I didn’t stay with it long, an hour or so at most. It’s
never a good thing when lose the thrust of the argument in complex jargon.
I eventually had to stop and ask myself in very clear
language “What are you trying to say?”
That’s often the best measure for trying to think my way
around a particular problem. Try to summarize it one or two sentences and then
work from there to whittle it down like raw basswood. The rest of the time the
problem is the point I’m making requires way more information and knowledge
than I have time for. It’s too broad for a simple blog post. I haven’t always
worked through the thought process anyway. Nothing is wrong with figuring that
out in the course of a writing session. Although when pinched for time it just invites more frustration. Not everything can be wrapped up in 55 minutes like an
episode of CSI.
But real blogging is quick posts and angry screeds right?
Yes and No.
Nothing is consistent about individual blogs except the inconsistency
of them. But what do we expect when we turn the internet lose and tell be
people to be creative? There are as many fashion and food blogs as opinions and videos all littering the space like a newsstand after a tornado. One size doesn’t fit all
when it comes to information people post about. It’s better to start at a small
‘blade of grass’ view and expand the lens outward capturing the valleys while
moving toward the ranges.
One method that works well is a personal anecdote that
follows a larger narrative. This is also how I think about the world.
I’ve noticed a
reduced interest in youth football since I started working in sporting goods.
Each year the overall numbers of kid sign ups drops by around 10 to 15 percent.
Those are purely my figures but after talking with a lot of directors it’s
clear that parents are scared of long term effects of concussion on their kids.
No one ever complains about concussions from soccer, especially for girls, but
it’s also very high. Expand that local view out to other states and the trends
are similar, so are the reasons. I did a quick google search on the declining
numbers and read a short Forbes article, here. The author doesn’t have a
prescription, other than some ‘football needs to change’ line. The reasons for
the decline were beyond the scope of the article so I can’t criticize too much.
Writing often works this way for me. I identify a local
problem and move toward a larger pattern across the country. I could go a couple
of ways with it as well. Either focus why football declines and not other
sports with similar head injuries, or why now and not a decade ago? I could
also investigate why girls suffer higher rates of concussion than boys, also a
Forbes article. No one is sure why this is of course, but I’ll bet parents aren’t
nearly as aware of that as they are about football being a concussion laden
sport.
Sometimes I think I should have been a journalist.
Anyway I’ll get back to what I do best and write what I know.
Done complaining for now.
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